I always love clever copy when it comes to branding. It really catches the attention of a customer especially if it's a bit cheeky and amusing! Megan Cummins has designed this soap range called 'Tabula Rossa' a latin phrase for 'clean slate'. The subsequent title 'you smell' is an immediate eye-catcher. It is elegantly presented, yet is initially insulting until the reverse side of the product is read where it continues to say 'like a lemon...thanks to us!
Friday
You Smell
I always love clever copy when it comes to branding. It really catches the attention of a customer especially if it's a bit cheeky and amusing! Megan Cummins has designed this soap range called 'Tabula Rossa' a latin phrase for 'clean slate'. The subsequent title 'you smell' is an immediate eye-catcher. It is elegantly presented, yet is initially insulting until the reverse side of the product is read where it continues to say 'like a lemon...thanks to us!
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A great way to catch the attention of your audience. The clever copy makes you want to look at the products further. Good to see that the tagline doesn't make you feel bad, "like a lemon...thanks to us"
I'm guessing that is needed so not to offend especially if given as a present.
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