S+arck Naked

A range of bodywear for sports brand Puma called Starck Naked has been designed by Philippe Starck. The brief to GBH Design was to communicate the concept behind the garments, which are figure-hugging and have transparent panels, as well as the provocative, playful spirit of the range. The solution is a box that shows the front and back crop of either a naked male or female body, showing as much skin as is legal on a box!  It was vital that the packaging leapt out from the competition on the shelf and i think that this definetely will! Rather striking, simple and pretty edgy!