Casual sex has traditionally been considered a masculine trait. Evidence shows that more and more women are enjoying 'no strings attached' sex. However many single women assume it is the man's responsibility to provide protection, and therefore do not carry a condom. Philip Skinners response was to create a range of condoms that would appeal to women and encourage them to buy their own condoms and carry one- 'because you never know'.
He has successful created this simple but very effective packaging and also cleverly used the idea in ambient media and magazine advertisements.
I really enjoy looking through Philip Skinners portfolio as he is a designer who believes that great ideas are central to graphic design and he executes his ideas very well. To see more of his work you can visit his online portfolio at this address: http://philskinner.co.uk
2 comments:
Interesting, In the cinema...
Surely no-one does that?!
* I spoke to my friend (who wishes to remain nameless) and she said her sister did it once. So I stand corrected.
Post a Comment