Provokateur takes on the bottled water industry:Getting people back on to tap water might not be easy - even though many bottled waters contain just that. Branding tap water may strike you as a pointless waste of resources, but one man with an environmental conscience believes doing so could wean consumers off mineral water bottles and back on to the tap.
'People aren't buying water, they are buying brands - Evian is an effective marketing invention, so why not market tap water?' asks Joshua Blackburn, creative director of ethical brand communications and design consultancy Provokateur. See more at http://wewanttap.com
1 comment:
Having completed a similar brief in Second Year I found this very interesting when I read about it the other day. The challenge of selling Tap water, a comodity that the vast majority have access to, to a nation that has quickly taken to the 'designer' water they can buy in a shop is a very difficult one.
Since we had the brief there has been a distinct shift in the approach to the environment and recycling. As a nation we are expected to recycle as opposed to before when it was seen very much as a choice. I think now people would be more inclined to re-use a bottle and re-fill it with Tap water at home. It is still a challenge but I think it is achievable if it was backed hard enough by the powers at the top.
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